Scott Abromowitz

About

TL;DR

Senior Product Designer at American Airlines. MS in HCI from UMD and BA in Poli Sci from UW-Madison.

I have been captivated by computers since I was a child. Today I work as a Senior Product Designer at American Airlines. Previously I consulted for a myriad of companies and industries including a multinational camera manufacturer and a top software services company. I love to daydream about the technology of tomorrow. You might say watching Minority Report and anime as a kid greatly influenced my concept of a GUI. Of course, many of these pretty and so-called natural user interfaces are not necessarily user-friendly. Subsequently, one of the main reasons I went to graduate school was to combine my social science background and love of technology to create user-centered user experiences. I utilize quantitative and qualitative user research methods to help influence and support design decisions.

I have a master’s degree in Human-Computer Interaction from the University of Maryland and a bachelor’s degree in Political Science from the University of Wisconsin.

In my spare time, I enjoy traveling, trying new foods, and spending time with my family.

Skills

Methodology

Usability testing, Biometrics (eye tracking), Survey design and analysis, Interviews, Design thinking, Contextual inquiry, Personas, Participatory design, Card sorting, Heuristic evaluation, Competitive analysis

Software

SMI BeGaze, SMI Experiment Center, UserTesting, Microsoft Excel, Qualtrics, IBM Tealeaf, Axure RP, Sketch, Figma, InVision

Connect

I am available via email or LinkedIn.