The Dri­ving Machine


Aaron Marcus and Associates


June 2012 to August 2012

Mobile UX Design That Combines Information Design with Persuasion Design

Travel and tourism is a booming sector of the 21st century world economy. Vehicles are becoming smarter and using advanced graphical displays. The Driving Machine seeks to provide an innovative vehicle dashboard that combines information design and persuasion design to change the driver’s behavior, promoting safety and fuel efficiency, or sustainability.

Responsibilities: Main author of white paper. Evaluating academic and industry research regarding persuasive technology and automotive technology.

Conference Presentation


Paper presented at DUXU 2013


The Driving Machine White Paper